Dr Mah Boon Yih is a senior lecturer at Academy of Language Studies, UiTM Penang Branch. He holds three degrees: PhD (E-learning), MA (Applied Linguistics), and BAEd (Hons) in ELS. As the outcome of his doctoral thesis, Dr. Mah has become the founder of Web-based Cognitive Writing Instruction (WeCWI): an award-winning hybrid e-framework for instructional design and language development. Dr Mah is included in Who’s Who in Science and Engineering 2011-2012 & 2016-2017, Who’s Who in Asia 2012, 2000 Outstanding Intellectuals of the 21st Century (7th and 9th Editions), Top 100 Educators 2012, Dictionary of International Biography (36th-38th Editions), Who’s Who in the World 2013-2015, Top 100 Professionals 2015, Leading Educators of the World 2015, and 50 Fabulous Edutech Leaders 2019. In addition, he is also the winner of World Education Congress Global Awards 2016: Education Leadership Award (for Excellence in Education, Leadership & Teaching), Rector’s Special Award 2017, and Award for Excellence in eLearning 2019.

WeCWI was officially launched in The Digital Education Show Asia 2014 at KLCC, Kuala Lumpur. WeCWI and its associates including WeCWI Integrated Solutions, WeCI, and WeCLI were copyrighted by MyIPO in Malaysia. Besides being published in Scopus and WOS indexed proceedings and international refereed journals, WeCWI was also addressed in six keynotes and six plenary speeches as invited speakers in multiple international conferences, seminars, and expositions in Malaysia, Singapore, Vietnam, Indonesia, Japan, China, and India. In addition, WeCWI was also featured in #DoMoreLah4Malaysia campaign organised by MDeC and workshops entitled "WeCWI Training Series: Instructional Design (macro)" and "WeCWI Enterprise: Write It Right" at UiTM Penang Branch. From 2014 till 2016, WeCWI has garnered four international innovation awards: Silver Award in PIID 2014, Silver Award in iidex 2015, Gold Award in PECIPTA 2015, and Silver Award in ITEX 2016. WeCWI is currently further extended in postgraduate studies and solutions driven consultancy namely WeCWI Integrated Solutions.